Panasonic aims to be the world's number one Green Innovation Company in the electronics industry by 2018. In this regard, the company has taken one more step to achieve their objective. The company has announced that it will be working together with world renowned scientific and educational organization, National Geographic in a project called The Earth’s Witnesses. The company will work in supporting global research explorations conducted by National Geographic Emerging Explorers and Young Explorers Grants, two of National Geographic’s programs.
By adopting green innovative activities, Panasonic plans to provide Green environment for everyone. On the other hand, National Geographic has and will keep on fascinating the world with its extraordinary videos, photos and global explorations. They have been bringing into picture, nature, culture, and the people for everyone to see. Their researches have helped immensely in raising awareness for global conservation worldwide.
The National Geographic Emerging Explorers program supports those enthusiastic people who are trying to bring changes to the environment by discovering new things. On the other hand, The Young Explorers Grants program supports young people, who are aged between 18- 25 years, in pursuing their field projects which are based on research, exploration and conservative.
According to Panasonic Corp., 'The Earth’s Witnesses' project will help emerging explorers like Aparajita Datta, a wildlife biologist. Datta is exploring the tropical forest of Arunachal Pradesh, which is considered to be one of the world's vast wildernesses. She is also researching on the problems of the tribal group Lisu, who call this forest their home. Not only she, there are also other explorers like Greg Smith, a young biologist and Drew Fulton, a photographer who are working to protect the cloud forest of Costa Rica.
All the exciting adventure videos and photography of The Earth’s Witnesses project will be available at the official websites of both National Geographic and Panasonic, and all the videos and photography will be captured using the Panasonic LUMIX camera.
Truly, the initiative of Panasonic to make Earth a better place is commendable.